This was one of Starbucks' first forays into social media. It was also one of the earliest examples of a company committing to DE&I engagement before anyone had heard of DE&I.

Campaign Deliverables

–A messaging strategy to expand on the company’s usual boilerplate

– A microsite inviting conversation and user-generated content

–Animated ecards and Braille-printed “go cards” to drive engagement

My Role: Assoc. Creative Director, Copywriter

Agency: JWT INSIDE

Awards: Webby Awards, WebAwards, Creative Excellence Awards