This Creative Means Business
Kerry Antezana is a Seattle-based creative director, copywriter, and branding expert.
She got her start as a production assistant at the legendary advertising agency, DDB. In between making presentation boards, sorting director reels and going on beer runs for the creative team, Kerry was given the chance to use her English Lit degree and write a few headlines. When she was promoted to junior copywriter, she never looked back.
Today, Kerry specializes in creative campaign development, storytelling and brand strategy.
Her resume includes global advertising agencies and in-house marketing teams, as well as specialized social media, digital, PR and design firms. Her clients have included some of the world’s most famous brands–and many equally wonderful, yet not-so-famous ones. Kerry’s work has been recognized by the ADDYs, WebAwards, Webbys, Creative Excellence Awards and London International Awards.
Kerry is active in the Seattle community, both professionally and personally.
She’s served on the American Advertising Federation Seattle Board and Seattle ADDY Awards Committee. She loves to speak on panels and make presentations on creative marketing topics. Kerry currently sits on the Board and leads brand development for Seattle NBA Fans, a volunteer fan organization on a mission to bring the Seattle SuperSonics back to Seattle.
She has a simple but powerful philosophy.
As graduate of the University of Washington, Kerry enjoys mentoring new talent and taught a few classes at Seattle’s School of Visual Concepts. Her message to those students? Empathize with your audience, see everything through their eyes, and everything else will fall into place.
Experience
Owner, Creative Director/Contractor at Antezana Creative
2022-present
Brand Director/Founding Advisor at Seattle NBA Fans
Brand Strategist/Sr. Copywriter at Little Big Brands
Creative Director/Sr. Copywriter at various
Employer Brand Marketing Director at T-Mobile
2019-2022
Creative Director at Wunderman (now VML)
2016-2017
Owner, Creative Director/Copywriter at Antezana Creative
2012-2016
Creative Director/Consultant at Aon Hewitt
Creative Director/Sr. Copywriter at Possible
Creative Director at WE Communications & Wunderman
Associate Creative Director/Sr. Copywriter at WealthCounsel
Brand Strategist/Sr. Copywriter at Randstad Sourceright
Content Strategist/Sr. Copywriter at Redtech, WireStone and All Star Directories
Sr. Copywriter at Grove Communications, Little Big Brands, POP Agency, Possible, Seattle University & Smartsheet
Director of Agency Services/Creative at Banyan Branch (acquired by Deloitte Digital)
2011-2012
Creative Director at J. Walter Thompson
2007-2010
Associate Creative Director at J. Walter Thompson
2004-2007
Sr. Copywriter at J. Walter Thompson
2001-2004
Copywriter at DDB Seattle
1995-1999
In the Community
Panelist, Recruitrix
“What’s the Secret Sauce to Recruitment Marketing Success?”
Speaker & Award Show Judge, Boise Advertising Federation
“Brand Immersion: Learning to Speak Magenta”
Panelist, American Advertising Federation Western Region Conference
“How Can AI Impact the Creative Process?”
Instructor, School of Visual Concepts
“Freelancing for Creatives: Fun, Profit & Flexibility”
Coach, School of Visual Concepts
University of Washington Creative Portfolio Review
Creative Director, The Seattle ADDY Awards
Panelist, American Advertising Federation Seattle
“Women in Creativity”
Board Member, American Advertising Federation Seattle
Awards & Honors
ADDY Awards
Aster Awards
ERE Creative Excellence Awards (2x Best in Show)
iNova Awards
Internet Advertising Awards
London International Awards
Mercury Awards
PSRBA Awards
WebAwards
WEBBY Awards