Saltchuk is the parent company of heavyweight brands like Foss, Carlile and TOTE. They needed a website that 1) established the Saltchuk brand, 2) honored all the baby brands and 3) made everyone feel like one, big happy family.

Website Deliverables

–A content assessment, ideation and flow strategy

–Identity design and brand mapping

–Messaging strategy and voice guidelines

–All new copy that could be reproduced as collateral

My Role: Content Strategist, Copywriter

Agency: Redtech

[Content strategy, copywriting]