Ad Club Seattle Rebrand

Ad Club Seattle used to be called The Seattle Advertising Federation. (Now it’s AAF Seattle, but that’s another case study.) It was time for the name and brand to align with the way less stuffy attitude of the club and its members.

Inspired by guerilla marketing and trends toward self-expression and user-generated content, the “stamp” design and new voice were bold, fun, and totally flip. The club got a new style guide and included a new website, print ads, HTML emails and newsletters and a membership brochure.

My Role: Collaborator, Brand Police, Copywriter
Agencies: Kendall Ross (identity); Saltmine (website); JWT (ads & collateral)