Life on the Inside at the Un-Carrier

T-Mobile has a bold brand, and to attract job candidates, they wanted an equally bold talent attraction campaign.

Even Better on the Inside featured T-Mobile employees with their favorite item of magenta SWAG, the story behind it, and a look at HR’s most need-to-fill departments.

Everyone wanted to join in. We got a strategy and creative assets where none existed before. Our paid social ads targeting tech, retail, and corporate candidates got 7,065,421 impressions in under two weeks.

Campaign Components

Website

Social Media

Photography

Brand guide

My role

Employer Brand Marketing Director: Creative direction, concept development & copywriting

Art Director: Camille Yocum