A BRAND FOR THE FANS

Seattle NBA Fans exists to show the world that #SeattleIsReady to …

Bring Back Our Sonics!

This volunteer organization had a good start on messaging and design, then invited me to push it further with structure, a voice, and a toolkit to help bring the brand to life.

Now we have a seat at the table with city and sports leaders. We bring our brand, our message, and our tools with us. The team is on the same page, and we’re ready to help fans #BeAPartOfIt!

Brand System

Brand Playbook
North Star messaging
Voice and design guide
Website
Social media strategy
Supporter & fan comms

Campaigns
Seattle is Ready
(Is it a coincidence everyone’s saying it?)
Hoops Never Left
Be a Part of It

My role

Brand Director: Strategy, creative direction, content strategy & copywriting

Team Credits

Art Direction: Sarah Nako

Logo Design: Sub Pop & Rafael Calonzo

Website Design: Madak

Photography: Paul Heran & Bryant Garduque

Social Strategy: Kenji Onozawa

Social Media Manager: Taylor Codomo

Co-Founder/Board Chair: Brian Robinson

COO/Org. Strategy: Kristen Akers