This Creative Means Business
Kerry Antezana is a Seattle-based creative director, copywriter, and branding expert.
She got her start as a production assistant at the legendary Seattle advertising agency, Elgin DDB. In between making presentation boards, sorting director reels and going on beer runs for the creative team, she was given the chance to use her English Lit degree and write a few headlines. Once she was promoted to junior copywriter, she never looked back.
Today, Kerry specializes in creative direction and brand strategy.
Her resume includes global advertising agencies and in-house marketing teams, as well as employer brand marketing, social media, digital marketing, PR and design teams. Her clients have included some of the world’s most famous brands–and many equally wonderful, yet not-so-famous ones. Kerry’s work has been recognized by the ADDYs, WebAwards, Webby Awards, Creative Excellence Awards and London International Awards.
Kerry is active in the Seattle community, both professionally and personally.
Kerry is currently the Brand Director and Founding Partner of Seattle NBA Fans, a volunteer organization on a mission to bring the Sonics back to Seattle. She’s served on the Board of the American Advertising Federation and the Seattle ADDY Awards Committee. She has spoken on several panels and given even more presentations on creative marketing topics.
She has a simple but powerful philosophy.
As a UW graduate, Kerry loves mentoring and teaching new talent. Her message to those students? Empathize with your audience, see everything through their eyes, and the rest will fall into place.
Experience
Freelance Creative Director and Brand Strategist 2022-Now
Brand Director and Founding Advisor at Seattle NBA Fans
Brand Strategist and Senior Copywriter at Little Big Brands
Brand Director and Founding Advisor (volunteer), Seattle NBA Fans July 2024-Now
Employer Brand Marketing Director at T-Mobile 2019-2022
Freelance Creative Director and Brand Strategist 2017-2019
Creative Director and Brand Strategist at T-Mobile
Creative Director and Senior Copywriter at Possible (VML)
Brand Strategist and Senior Copywriter at Little Big Brands
Creative Director at Wunderman (VML) 2016-2017
Freelance Creative Director and Senior Copywriter: 2012-2016
Creative Director at Wunderman & WE Communications
Creative Director and Consultant at Aon Hewitt
Creative Director and Senior Copywriter at Possible
Associate Creative Director and Senior Copywriter at WealthCounsel
Brand Strategist and Senior Copywriter at Randstad Sourceright
Content Strategist and Senior Copywriter at Redtech, WireStone and All Star Directories
Senior Copywriter at Grove Communications, Little Big Brands, POP Agency, Possible, Seattle University & Smartsheet
Director of Agency Services/Creative at Banyan Branch (Deloitte Digital) 2011-2012
Freelance Creative Director and Senior Copywriter 2010-2011
Creative Director and Senior Copywriter at Banyan Branch (now Deloitte Digital)
Creative Consultant at Aon Hewit
Content Strategist and Senior Copywriter at All Star Directories
Associate Creative Director and Senior Copywriter at Seattle University
Creative Director at JWT INSIDE 2007-2010
Associate Creative Director at JWT INSIDE: 2004-2007
Senior Copywriter at JWT INSIDE: 2001-2004
In the Community
Brand Director/Founding Advisor, Seattle NBA Fans
Panelist, Recruitrix: ““The Secret Sauce to Recruitment Marketing Success”
Instructor/Coach, School of Visual Concepts: UW Portfolio Review; “Freelancing for Creatives: Fun, Profit & Flexibility”
Speaker/Judge, Boise Ad Federation Awards: “Brand Immersion: A T-Mobile Case Study”
Panelist, American Advertising Federation Western Region Conference: “How Can AI Impact the Creative Process?”
Instructor, School of Visual Concepts, “Freelancing for Creatives: Fun, Profit & Flexibility”
Creative Director of The Seattle ADDY Awards
Panelist, American Advertising Federation Seattle, “Women in Creativity”
Board Member, American Advertising Federation Seattle