This Creative Means Business

Kerry Antezana is a Seattle-based creative director, copywriter, and branding expert.

She got her start as a production assistant at the legendary Seattle advertising agency, Elgin DDB. In between making presentation boards, sorting director reels and going on beer runs for the creative team, Kerry was given the chance to use her English Lit degree and write a few headlines. Once she was promoted to junior copywriter, she never looked back.

Today, Kerry specializes in creative campaign development, storytelling and brand strategy.

Her resume includes global advertising agencies and in-house marketing teams, as well as specialized social media, digital, PR and design firms. Her clients have included some of the world’s most famous brands–and many equally wonderful, yet not-so-famous ones. Kerry’s work has been recognized by the ADDYs, WebAwards, Webbys, Creative Excellence Awards and London International Awards.

Kerry is active in the Seattle community, both professionally and personally.

She’s served on the board of the American Advertising Federation in Seattle and Seattle ADDY Awards Committee. She loves to speak on panels and make presentations on creative marketing topics. Kerry currently sits on the Board and leads brand development for Seattle NBA Fans, a volunteer fan organization on a mission to bring the Seattle SuperSonics back to Seattle.

She has a simple but powerful philosophy.

As graduate of the University of Washington, Kerry enjoys mentoring and teaching new talent. Her message to those students? Empathize with your audience, see everything through their eyes, and the rest will fall into place.

Experience

Freelance Creative Director and Brand Strategist 2022-Now

  • Brand Director and Founding Advisor at Seattle NBA Fans

  • Brand Strategist and Senior Copywriter at Little Big Brands

Brand Director and Founding Advisor (volunteer), Seattle NBA Fans July 2024-Now

Employer Brand Marketing Director at T-Mobile 2019-2022

Freelance Creative Director and Brand Strategist 2017-2019

  • Creative Director and Brand Strategist at T-Mobile

  • Creative Director and Senior Copywriter at Possible (VML)

  • Brand Strategist and Senior Copywriter at Little Big Brands

Creative Director at Wunderman (VML) 2016-2017

Freelance Creative Director and Senior Copywriter: 2012-2016

  • Creative Director at Wunderman & WE Communications

  • Creative Director and Consultant at Aon Hewitt

  • Creative Director and Senior Copywriter at Possible

  • Associate Creative Director and Senior Copywriter at WealthCounsel

  • Brand Strategist and Senior Copywriter at Randstad Sourceright

  • Content Strategist and Senior. Copywriter at Redtech, WireStone and All Star Directories

  • Senior Copywriter at Grove Communications, Little Big Brands, POP Agency, Possible, Seattle University & Smartsheet

Director of Agency Services/Creative at Banyan Branch (Deloitte Digital) 2011-2012

Freelance Creative Director and Senior Copywriter 2010-2011

  • Creative Director and Senior Copywriter at Banyan Branch (now Deloitte Digital)

  • Creative Consultant at Aon Hewit

  • Content Strategist and Senior Copywriter at All Star Directories

  • Associate Creative Director and Senior Copywriter at Seattle University

Creative Director at JWT INSIDE 2007-2010

  • Associate Creative Director at JWT INSIDE: 2004-2007

  • Senior Copywriter at JWT INSIDE: 2001-2004

Copywriter at DDB Seattle 1995-1999

In the Community

Brand Director and Founding Advisor at Seattle NBA Fans

Panelist at Recruitrix
Topic: “The Secret Sauce to Recruitment Marketing Success”

Coach/University of Washington Portfolio Review, School of Visual Concepts

Speaker and Award Show Judge at Boise Advertising Federation Awards
Topic: “Brand Immersion: A T-Mobile Case Study”

Panelist, American Advertising Federation Western Region Conference
Topic: “How Can AI Impact the Creative Process?”

Instructor, School of Visual Concepts
Subject: Freelancing for Creatives: Fun, Profit & Flexibility”

Creative Director, The Seattle ADDY Awards

Panelist, American Advertising Federation Seattle
Topic: “Women in Creativity”

Board Member, American Advertising Federation Seattle