Microsoft wanted to win the hearts, minds and job applications of top tech talent–and they were willing to let their own employees spill the tea. (Before Glassdoor!)

Integrated Campaign Tactics

–A creative concept called "View<myWorld>”

–Employee story curation and photo shoots

–6 business group websites to help job seekers find their fit (every business recruiter wanted “one of those”)

–A digital, print and outdoor advertising campaign

–An employee zine (much cooler than a recruitment brochure!)

–Employee events and Microsoft campus advertising

–PR/press coverage

My Role: Assoc. Creative Director, Copywriter

Agency: JWT INSIDE

Awards: Webby Awards, WebAwards, INOVA, Creative Excellence Awards (Best in Show!)